According
to Reuters, a company called Yudu has launched a service that gives content creators a way around the 30% cut Apple has been demanding for selling subscriptions through iOS. The service lets users download issues to their iPad or iPhone even when the purchase is made direction from the publisher.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/dhdrGOr1Rdg/magazine-publishers-can-now-get-around-apples-30-ios-cut
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