Social media and technology company AdGent Digital has acquired ShortTail Media, a tech company with a proprietary platform that allows publishers to deliver video ads in a stand-alone full screen format from any Web page without the need for video content. Terms of the acquisition were not disclosed. More than 30 publishers currently use ShortTail Media technology, including majors like New York Times, Time Warner, CNN, National Geographic, and The Huffington Post.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/2WQ8r9-vvxE/
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